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If you can grasp the latent needs of your customers in product planning or product development, and come up with a product that meets those latent needs, the chances of it becoming a hit product are much higher. However,
How do we get a hold of our customers’ latent needs in order to come up with a hit product?! Existing businesses cannot be stable forever either. We want to develop products with new concepts, but we want to
I hear about job theory, but what is the methodology? I have read “Job Theory” by Professor Christensen of Harvard Business School and would like to know how it is deployed in the field. There are two different approaches to
What is job theory? How can I use job theory in practice? Job Theory (Jobs to be done) is gaining attention as a marketing technique that increases the probability of innovation. Once again, what is “job theory”? We will also
As the world is flooded with products and services, market diversity has a great impact on corporate performance, and the rapid progress of information technology has made it more and more complicated to provide products and services, it is
The road from idea to commercialization is a long one When we solicit ideas for creating new concept products, we get a good number of ideas, but it is not easy to develop them into hit products. There may
I understand the concept of Job Theory, but how do I put it into practice? Job Theory is getting a lot of attention as a new way of thinking about marketing. I understand the concept by reading Christensen’s “Job
